What Makes Social Engineering Effective?
Social engineering is the equivalent of pointing to an imaginary spot on someone’s shirt, only to flick their nose when they look down -- by posing as someone trustworthy, a cybercriminal is given the opportunity to do as they will with a business’ data. These attacks have two factors going in their favor.
First, a social engineering attack isn’t the kind of attack that the average user is on the lookout for. They will have instead heard about botnets and ransomware and other big, external threats, and so won’t think to question what seems to be a legitimate-looking message.
Secondly, there is plenty of data readily available on the Internet to help build a convincing social engineering attack. This data is referred to as open-source intelligence.
Open-source intelligence can come from a vast array of data sources, which only assists an aspiring social engineer. Through some digging on the Internet, a social engineer can find plenty of information that better informs their attack.
What the Internet Can Provide
With the right research, a social engineer can compile an unnervingly comprehensive profile of a business, its employees, its operations, and more. Some very brief and incomplete examples are as follows:
Information about the kind of technology a business leverages is surprisingly common online. Job postings, for example, often identify the hardware and operating system a company uses to ensure that an applicant has a familiarity with the systems they would be working with. The trouble is, this also helps a criminal by identifying which exploits will be effective against a company. Furthermore, if a company isn’t careful, their social media images could provide a cybercriminal with information about their networking hardware.
It is also common for people to overshare on social media, which can easily lead to company information being shared as well. This includes, in addition to the access of information many allow to be publicly available via social media, images from within the workplace. Such images often reveal the kind of computer used by employees, as well as the contents of their screens and any information displayed on them.
Additionally, many people will discuss their work schedule on social media, as well as provide a detailed account of their professional experience, giving a social engineer more data to work with.
Vendors and Other Companies
External services that provide for a company can help a social engineer gain access to that company, especially if the service provider uses them as evidence of value on their website. Janitorial services and trash pickup services are especially valuable, as data could potentially be stolen after it leaves a business’ premises.
In short, while protecting your data with firewalls, authentication requirements, and other digital measures is crucial, it is just as crucial to also ensure that your employees are aware of the dangers that social engineering can bring. Establishing processes to help thwart social engineering attempts is something that every company should do, as it will help to protect them from these attacks.
For help in planning these processes, reach out to SemTech IT Solutions at 407-830-1434.